#ValueMeals #FastFoodCompetition #BudgetDining
How fast-food chains such as McDonald's ($MCD), Wendy's ($WEN), and Burger King ($QSR) are competing for low-income diners by offering value meals. These chains are focusing on providing affordable options to attract price-conscious customers who are struggling with inflation.
McDonald's has introduced a "McValue" menu, which includes items such as the Double Cheeseburger for $1.99. Wendy's has its "4 for $4 Meal" that includes a sandwich, fries, a drink, and a chocolate chip cookie. Burger King has a "Value Menu" with items priced at $1, $2, and $3.
The competition for low-income diners is crucial as these customers make up a significant portion of the fast-food industry's customer base. The chains are trying to balance the need to offer affordable options with the need to maintain profit margins in the face of rising costs.
Original Article: https://www.cnbc.com/2024/07/28/value-meals-mcdonalds-wendys-burger-king-vie-for-low-income-diners.html
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