#FordSuperDuty #AutoInvestment #FordCanada
Ford Expands Large Truck Production in Canada with $3 Billion Investment
Ford Motor Company is set to significantly expand the production of its large Super Duty trucks at its Canadian facility, initially earmarked for electric vehicle production. This strategic move involves a substantial investment of approximately $3 billion, with $2.3 billion allocated to the Oak Assembly Complex in Ontario. The expansion is projected to enhance the annual capacity by nearly 100,000 units of these highly lucrative pickups once the Canadian plant becomes operational by 2026.
Ford's decision to refocus on Super Duty trucks production aligns with CEO Jim Farley's vision to optimize the company's manufacturing capabilities as part of the broader Ford+ strategy aimed at fostering profitable growth. While Ford is contemplating electrifying the upcoming generation of Super Duty trucks, specific details on this initiative remain undisclosed at this time.
This strategic move underscores Ford's commitment to adapting to evolving market demands and enhancing its commercial business arm, Ford Pro. The decision to refocus on Super Duty trucks production comes in the wake of Farley's acknowledgment that achieving full electrification for large vehicles like the Super Duty trucks may not be economically viable.
Original Article: https://www.cnbc.com/2024/07/18/ford-canada-large-truck-production.html
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