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DOJ May Split Google After Monopoly Verdict: What It Means for Tech

#GoogleMonopoly #TechAntitrust #DOJDecision

Google Faces Potential Breakup Following Monopoly Ruling

In a significant development, the U.S. Department of Justice (DOJ) is considering drastic measures against Google, including a possible breakup, following a court ruling that declared Google a monopoly in the general search sector.

The Monopoly Ruling

A U.S. judge recently determined that Google violates Section 2 of the Sherman Act by maintaining its dominance in the search market through formidable entry barriers and a self-reinforcing cycle. This ruling is the culmination of a lawsuit initiated by the government in 2020, which accused Google of anticompetitive practices.

DOJ's Proposed Remedies

The DOJ has submitted a filing outlining potential remedies to prevent Google from maintaining its monopoly. These measures include contractual stipulations, prohibitions, non-discriminatory product conditions, data and interoperability mandates, and structural changes. The DOJ is particularly focused on preventing Google from leveraging its products like Chrome, Play, and Android to favor its search engine and related offerings over competitors.

Google's Response

Google's global affairs president, Kent Walker, has announced the company's intention to challenge the ruling. Walker emphasized the court's acknowledgment of the superior quality of Google's search services, which he believes justifies the company's market position.

Potential Outcomes

Legal analysts speculate that the court may order Google to eliminate certain exclusive agreements it holds with Apple, such as the default search engine deal on Apple devices. Another possible outcome is facilitating user access to alternative search engines. However, a complete breakup of Google is considered less likely at this stage.

Financial Implications

Google's search operations are a significant revenue generator, with the "Google Search & Other" segment contributing $48.5 billion in revenue in the second quarter, accounting for 57% of Alphabet's ($GOOGL) overall earnings. Google commands a 90% share of the search market, making any structural changes potentially impactful on its financial performance.

In addition to this case, Google is facing another antitrust lawsuit related to its advertising technology operations. A recent trial concluded with a U.S. judge issuing a permanent injunction requiring Google to provide alternatives to its Google Play store for app downloads on Android devices.

Timeline and Appeals

Judge Mehta aims to rule on the remedies by 2025, but with Google's likely appeal, the final implications could be delayed for several years. This prolonged legal battle underscores the complexity and significance of the antitrust issues at play.

Conclusion

The potential breakup of Google or significant structural changes could have far-reaching implications for the tech industry and consumers alike. As the legal process unfolds, it will be crucial to watch how these developments shape the future of search and digital services.

Original Article: https://www.cnbc.com/2024/10/08/doj-indicates-its-considering-google-breakup-following-monopoly-ruling.html

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